GM & Paramount Pictures Wants to Transform Your Ride!

As a part of the marketing campaign for the upcoming Transformers live action movie that will be released in theaters this coming July 4th, Paramount Pictures and General Motors Corp. worked together to bring the “Transform Your Ride Sale” promo to automotive consumers.

The “Transform Your Ride Sale” will allow new car buyers to get 0% APR for 36 months and a $1,000 gift cash in selected GM vehicle models including:

Chevrolet: 2006 and 2007 Cobalt, Monte Carlo, Impala, HHR, TrailBlazer, Tahoe, Suburban, Avalanche and 2007 900-series Silverado
Buick: 2006 and 2007 Lacrosse, Lucerne and Rainier
Pontiac : 2006 and 2007 G5, G6, Grand Prix and Torrent
GMC: Envoy, Yukon, Yukon Denali, Yukon XL, Yukon XL Denali and 2007 900-series Sierra

“People who have recently switched to a GM vehicle tell us we’ve really changed their previous perceptions about our products. They love their new car or truck,” said Jim Campbell, GM’s director of Customer Relationship Management.

“We’ve enhanced the value of our cars and trucks with features like OnStar, XM Radio, superior quality and the best coverage in the business with a 5 year / 100,000 mile powertrain warranty plus roadside assistance and courtesy transportation. Just look at the award-winning Chevrolet Silverado or hot HHR. The “Transform Your Ride Sale” gives everyone the opportunity to buy a new car or truck with outstanding style, great fuel economy, performance and value.”

GM has developed several “Transform Your Ride” TV spots featuring the characters in Transformers movie. Michael Bay, the director of Transformers movie was also the TV Campaign Director for the marketing ads. In addition, the “Transform Your Ride” ads will also conquer other media including radio spots, print advertising, and digital online advertising.

Check out these advertising fact sheet released by GM.

TV Campaign Director: Michael Bay
Editor: Nomad (same as movie)
Visual Effects: Digital Domain (same as movie)
Music: Original Score
Number of TV Executions: 5
Number of GM Cars/Trucks Transforming: 12
Number of Robots Used: 3
Number of Good Robots: 1
Number of Bad Robots: 2
Number of actors who met the robots: 0
Only Robot Speaking Role: Optimus Prime, “My bad.”
Amount of Craft Services food consumed by robots: Robots don’t eat, silly
Number of cars actually destroyed on set: 1
Shooting Locations: Same as movie locations shown in robot clips
Number of Pedestrians Harmed by Robots: 0
Number of Robots Harmed During Filming: 0

Go to the nearest GM dealerships in your area to avail “Transform Your Ride Sale" promo, or maybe you can just upgrade your auto parts like Am General oxygen sensor is you can't afford to buy a new GM vehicle.